WordPress to Webflow migration: the 301 redirect checklist I use

Why redirects decide the migration

Google knows your site by its URLs. If an old URL stops working after the move, the page loses its rankings and every link pointing to it. A 301 redirect tells Google the page has moved permanently, so the signals it already has carry over to the new address.

This is the checklist I use when I move a site from WordPress to Webflow. I've moved sites from WordPress, Wix, Next.js and custom code, and the steps are the same.

Before the move

1. List every URL on the current site. Pages, blog posts, category pages and old pages that still get traffic. Use the sitemap, a crawler like Screaming Frog and the Pages report in Google Search Console.
2. Mark the pages that matter most. Sort by traffic and links, so you know which URLs must never break.
3. Save the SEO fields. Page titles, meta descriptions and image alt text, for every page you move.

Map old URLs to new ones

4. Give every old URL a new URL. Keep the same slug wherever you can. This list becomes your redirect map.
5. Watch the blog URLs. WordPress often puts posts at the root, like /my-post. In Webflow, CMS items live under the collection's path, like /blog/my-post, so every post needs a redirect.
6. Use pattern redirects for large groups. Webflow can redirect a whole pattern, for example every old category URL, instead of one line per page.

Move the content

7. Build the pages in Webflow with a class system and reusable sections, so the new site is easier to edit than the old one.
8. Import blog posts into a CMS collection. Export from WordPress, clean the data and import it as CSV. Check headings, images and links in a few posts by hand.
9. Carry over the SEO fields you saved in step 3.
10. Review everything on the Webflow staging link before the domain moves.

Launch day

11. Add the 301 redirects in Webflow's site settings.
12. Switch the domain and publish.
13. Test the old URLs. Open the most important ones from step 2 and check they land on the right new pages.
14. Submit the new sitemap in Google Search Console.

After launch

15. Watch Search Console for a few weeks. Fix any 404 errors with new redirects as they show up.
16. Compare traffic on your top pages with the weeks before the move.

How long it takes and what it costs

A 10-page site usually takes 3–4 weeks. Sites with hundreds of blog posts take longer because of the import and the redirect map. My Webflow migrations start at $5,000 with 10 pages included, and every old URL gets a 301 redirect.